Dear Garden State Trust: I immigrated to this country from Norway as a child, and I have relatives there with whom I remain close. One of my children lives in Oslo now and may be settling there permanently. For several years, I’ve helped fund some family reunions. The get-togethers alternate between the U.S. and Oslo,…
Month: December 2020
Leveraging Reputation: Not Just for Athletes Anymore
We may all be familiar with the idea of paid endorsements by athletes, thinking of Michael Jordan’s 1984 deal with Nike to create Air Jordans, but he’s certainly not the only celebrity that has been paid a substantial sum to get behind Nike product. In recent years, Nike has made a 5-year, 100-million-dollar endorsement deal…